Cookie Policy
Last updated: February 24, 2026
1. Introduction
LUAR (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at luar.world. This Cookie Policy explains what cookies are, the types we use, why we use them, and how you can control your preferences.
As an international fashion brand selling globally, this policy is designed to comply with applicable data protection and privacy laws worldwide, including but not limited to:
- EU General Data Protection Regulation (GDPR)
- ePrivacy Directive (2002/58/EC)
- UK GDPR and Privacy and Electronic Communications Regulations (PECR)
- California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA)
- Brazil’s Lei Geral de Proteção de Dados (LGPD)
- South Africa’s Protection of Personal Information Act (POPIA)
- Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
- Japan’s Act on the Protection of Personal Information (APPI)
- Australia’s Privacy Act 1988
- South Korea’s Personal Information Protection Act (PIPA)
2. What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to site owners.
Cookies can be “first-party” (set by us) or “third-party” (set by external services we use). They can also be “session” cookies (deleted when you close your browser) or “persistent” cookies (remaining until they expire or you delete them).
In addition to cookies, we may use similar technologies such as web beacons, pixel tags, local storage, and session storage. References to “cookies” in this policy include all such technologies unless otherwise stated.
3. Categories of Cookies We Use
Strictly Necessary
Always ActiveThese cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences, logging in, adding items to your cart, or filling in forms. Without these cookies, certain services cannot be provided.
Analytics & Performance
OptionalThese cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular, and how visitors navigate the site. All data is aggregated and anonymised where possible.
Marketing & Advertising
OptionalThese cookies may be set by our advertising partners through our site. They can be used to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience targeted advertising from us.
Functional & Preferences
OptionalThese cookies enable enhanced functionality and personalisation, such as remembering your region, language, or currency preferences. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
4. Legal Basis for Processing
Under the GDPR, ePrivacy Directive, and similar frameworks, strictly necessary cookies are placed on a “legitimate interest” basis, as they are required for the website to function. All other cookies require your explicit, informed consent before being placed on your device.
Consent is freely given, specific, informed, and unambiguous, and can be withdrawn at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For users in jurisdictions where an opt-out model applies (such as under CCPA/CPRA), we honour Do Not Track signals and Global Privacy Control (GPC) where technically feasible.
5. Your Rights & Choices
Depending on your jurisdiction, you have the right to:
- Accept or reject non-essential cookies when first visiting our site
- Change your preferences at any time using the buttons below
- Withdraw consent previously given for any cookie category
- Delete cookies already stored on your device via your browser settings
- Access, rectify, or erase your personal data (GDPR Articles 15–17)
- Opt out of the sale or sharing of personal information (CCPA/CPRA)
- Data portability — receive your personal data in a structured, machine-readable format
- Object to processing of your personal data for direct marketing purposes
- Lodge a complaint with a supervisory authority if you believe your rights have been violated
6. Third-Party Services
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies and recommend reviewing the privacy policies of these third parties. Third-party services we may use include:
- Shopify — E-commerce platform, payment processing, and checkout
- Google Analytics — Website analytics and performance measurement
- Google Tag Manager — Tag management; may load analytics and advertising tags according to your cookie choices (we use Google Consent Mode to align tags with your preferences)
- Meta (Facebook/Instagram) — Advertising and social media integration
- TikTok — Advertising measurement and attribution
- Attentive — SMS marketing platform
- Klaviyo — Email marketing and customer engagement
- Cloudflare — Content delivery, performance, and security
- Vercel — Website hosting and edge delivery
7. International Data Transfers
As we operate globally, some of our third-party providers may transfer data outside your home jurisdiction. Specifically:
- EEA/UK to US transfers: Where data is transferred from the European Economic Area or United Kingdom to the United States, appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or the provider’s participation in the EU-US Data Privacy Framework.
- Other international transfers: For transfers to other countries, we ensure that adequate protections are in place as required by the applicable data protection laws of the originating jurisdiction.
You may request further information about the safeguards in place by contacting us at the address below.
8. Retention
Cookie consent preferences are retained for up to 13 months in accordance with guidance from European data protection authorities. After this period, we will re-request your consent. You may update or withdraw your consent at any time prior to expiry using the preferences tool above.
Individual cookie lifespans vary — see the tables above for specific durations. Session cookies are deleted when you close your browser. Persistent cookies remain until they reach their expiry date or you manually delete them.
9. How to Control Cookies via Browser
In addition to our consent tool, most web browsers allow you to manage cookies through their settings. You can typically find these controls in the “Settings,” “Preferences,” or “Privacy” section of your browser. Please note that disabling cookies may affect the functionality of this and other websites you visit.
For more information on managing cookies in specific browsers:
10. Do Not Track & Global Privacy Control
Some browsers offer a “Do Not Track” (DNT) feature or support the Global Privacy Control (GPC) signal. Where we detect a GPC signal, we treat it as a valid opt-out request for the sale or sharing of personal information under the CCPA/CPRA. We are committed to honouring such signals as required by applicable law.
11. Children’s Privacy
Our website is not directed at children under the age of 16. We do not knowingly set non-essential cookies for users under this age. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.
12. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make material changes, we will update the “Last updated” date at the top of this page and, where required, re-request your consent. We encourage you to review this page periodically.
13. Contact
If you have any questions about our use of cookies, this policy, or wish to exercise any of your data protection rights, please contact us at:
LUAR
info@luar.world
For EU/UK residents, you also have the right to lodge a complaint with your local data protection supervisory authority.
This policy covers cookies and similar technologies including local storage, session storage, web beacons, and pixel tags.